Tuesday, March 07, 2006
A Missed Opportunity
Someone in the advertising world needs to get a clue.
If you want to reach the American family with your product, put the advertising on the American baby's diaper!
Like, where the 'Blues Clues' characters are, or 'The Lion King'. The baby has no idea who they are yet, but OH, the needs of the parents!
Let's see...Applebee's could have a BOGO coupon printed right there on the band.
Nail and hair salons could offer mommy specials. Grocery stores, fast food, retreats! The ideas are ENDLESS. So are the diapers a baby goes through.
Why has someone not thought to do this yet?
And I've always wondered why there isn't a coupon for chocolate in the tampon box. Think about it. You could be prepared for next time.
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4 comments:
Brilliant!! Judy, that is pure genius - especially the chocolate-coupon-in-the-tampon-box.
=) Tracy
Good idea! How about an actual tampon shaped chocolate?
Mom, the Lion King and Blue's Clues characters ARE advertising. That's why generations of children are growing up without generic toys that they can name creatively, like Bucky the Wonderhorse and Tommy Ticklehair. The advertising is effective.
Oh, honey. I don't know how to tell you this, but "Bucky the Wonderhorse" WAS his name.
I'm sure you would have named him "Victor".
But not Tommy Ticklehair.
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